Sloman, Hinde & Garratt, Economics for Business

Key features for Students
  • Use as a standalone course as an interactive textbook on your PC
  • Or dip in for revision, assignments, preparatory or back-up work
  • The full course material with all the relevant theory
  • Access links to WinEcon from lecturer's notes on your PC
Key features for Teaching
  • Use on site network or PCs as standalone course in whole or in part
  • Deliver engaging, media-rich lessons, courses and supplements
  • Customise to suit your institutional and teaching needs
  • Can be used as a Web-based resource

Sloman, Hinde & Garratt Economics for Business is a fully interactive and user-friendly elearning package offering an interactive introduction to the principles of business economics adapted to mirror and support the text book, Business Economics by John Sloman, Kevin Hinde and Dean Garratt.

The course is arranged into chapters to match the text, with each chapter divided into easy to manage sections containing topics which comprise interactive tutorials supported by a virtual tutor.

The expertly authored tutorials include theory and graphic enhanced interactive exercises which allow you to interact with the models and see how changes you make affect graphs, etc., helping you to understand the theory, plus interactive questions to test your understanding as your progress through the tutorial.

Many topics include links to additional and more advanced information and exercises, so you can tailor your learning to suit your own individual strengths and weaknesses. And the easy to use navigation allows you to dip into topics if you don't want to work through a whole chapter or section.

The software also includes easily accessible section introductions and summaries written by John Sloman and an economics glossary and notebook, all ideal for revision.

The text, Economics for Business makes the intriguing subject of economics more accessible and relevant to those studying it as part of a business-related degree. The book, supported by the WinEcon course, covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business. This practical approach ensures a highly accessible and an ideal economics course for business students.


Sloman, Hinde and Garratt Economics for Business (5th Edition)
Sloman Economics for Business screenshot


Sloman Economics for Business screenshot


Sloman Economics for Business screenshot
   

1. The business environment and business economics
2. Economics and the world of business
3. Business organisations
4. The working of competitive markets
5. Business in a market environment
6. Demand and the consumer
7. Demand and the firm
8. Product, marketing and advertising
9. Costs of production
10. Revenue and profit
11. Profit maximisation under perfect competition and monopoly
12. Profit maximisation under imperfect competition
13. An introduction to business strategy
14. Alternative theories of the firm
15. Growth strategy
16. The small-firm sector
17. Pricing strategy
18. Labour markets, wages and industrial relations
19. Investment and the employment of capital
20. Reasons for government intervention in the market
21. Government and the firm
22. Government and the market
23. Globalisation and multinational business
24. International trade
25. Trading blocs
26. The macroeconomic environment of business
27. The balance of payments and exchange rates
28. Money and interest rates
29. Business activity, employment and inflation
30. Demand-side policy
31. Supply-side policy
32. International economic policy
33. Introductory mathematics for economists
34. Statistics for economists